Reading the Sunset workbook…
Circulation Trend
Subscription counts across issues
Channel trends
Each channel's own trajectory across issues
Channel mix · this issue
Print+ · Digital edition · Newsstand · Apple News
Apple News · subscriber engagement
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Unique users per issue
How many distinct readers each issue reached on Apple News
Unique usersHover points for issue and value
Total opens per issue
Total sessions opened (users × visits per issue)
Engaged minutes per user
Quality signal — average time spent per reader
Sub Box · subscription revenue
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Standard vs Premium · this quarter
Premium drives more revenue per box — the story behind the headline
Profit trend across quarters
Standard and Premium profit per quarter
Revenue trend across quarters
Premium and Standard stacked by quarter · profit shown inside each segment
Quarter-by-quarter detail
All tracked quarters
